society's distorted vision of women.
Focusing on natural real women - true beauty.

goals:

To inspire women to stop comparing themselves to synthetic advertising and Hollywood versions of what a woman is supposed to look like.
To inspire women to be content and comfortable as their natural selves and to realize that as the definition of beauty.
To change what society considers as normal concerning body size and shape.

implementation:

Publication of photo books that encourage and inspire women and young girls to love their bodies.
Production of prints, cards, calendars and more that encourage and inspire women to love their bodies.
Licensing images to reputable companies promoting natural products and to companies that want to promote natural women in their advertising.

benefits:

The opportunity to have an active roll in changing perceptions of women.
Boost your self confidence.
Make a healthier society for your children and grand children.
Free portrait shoot and pictures.
10% of the net profit of book or art sales is donated to charities involved in breast cancer or breastfeeding. The remainder goes back into the I am project.