I am project
Creating social awareness and changing society's distorted vision of women. Focusing on natural real women - true beauty.
goals
- To inspire women to stop comparing themselves to synthetic advertising and Hollywood versions of what a woman is supposed to look like.
- To inspire women to be content and comfortable as their natural selves and to realize that as the definition of beauty.
- To change what society considers as normal concerning body size and shape.

implementation
- Publication of photo books that encourage and inspire women and young girls to love their bodies.
- Production of prints, cards, calendars and more that encourage and inspire women to love their bodies.
- Licensing images to reputable companies promoting natural products and to companies that want to promote natural women in their advertising.

benefits
- The opportunity to have an active roll in changing perceptions of women.
- Boost your self confidence.
- Make a healthier society for your children and grand children.
- Free portrait shoot and pictures.
- 10% of the net profit of book or art sales is donated to charities involved in breast cancer or breastfeeding. The remainder goes back into the I am project.


